Trinity Three Irish Pubs no longer for sale as owners transform popular MKE bar

The bar originally went on the market back in July.

The Details

The bar originally went on the market back in July.

Trinity Three Irish Pubs in Milwaukee’s Water Street entertainment district is staying open after being listed for sale in July by its owner, Water Street Brewery Group.

"There were some safety issues for sure," said Matt Schmidt, CEO of Water Street Brewery Group.

Schmidt initially considered selling the bar, located at Juneau and Edison, due to challenges in the Water Street area.

"Water Street area has seen a lot of issues in the last few years," Schmidt said.

Safety concerns have impacted other nearby businesses. Duke’s on Water closed permanently in May, citing safety issues, and Silk on Water strip club announced a temporary closure for similar reasons.

Schmidt has now reversed course, deciding to keep Trinity Three Irish Pubs open.

"We believe in Milwaukee, we believe it's safe," Schmidt said.

The bar had closed its kitchen after the COVID-19 pandemic, but Schmidt acknowledged that decision may have been a misstep.

"After COVID, we closed our kitchen, and we just came back as a bar, and I think it was a mistake," Schmidt said.

Schmidt plans to expand the bar’s offerings to attract daytime visitors, allowing customers to grab a drink, order pizza, watch a game, or socialize before the nightlife begins.

"Our districts go through ups and downs. 2025 was a down year; now we're on the way up," Schmidt said.

Trinity Three Irish Pubs has already started extended weekend hours, opening at 11 a.m. on Saturdays and Sundays. Starting next Thursday, the bar will roll out a new menu and welcome customers to a newly transformed dining area with 35 more TVs.

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